Carbonfootyprint

Project Summary

E.ON, sponsors of the 2007/08 FA Cup required the development and implementation of a strategy to make the event carbon neutral. An initial estimation was calculated for the carbon footprint of the competition, which was later replaced by an actual carbon footprint calculation once the competition finished. An essential part of the campaign was the interaction with fans who were encouraged to pledge to reduce their carbon. A carbon saving value for each pledge was claculated which assisted E.ON in developing an engagement programme to register enough pledges to balance the carbon footprint of the FA Cup.

This project was carried out by UEA and the CRed carbon reduction team, now part of LCIC, before the incorporation of LCIC in 2008.

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